Care for the Caregivers
Our Services
ELITE MENTAL PERFORMANCE
STRUGGLEFORMANCE
Mental Performance Tools for High Performers & Leaders
Mental Performance
Science-Backed
Performance-Ready
Proven Results
Discover Your Struggle Style™
Unlock your peak potential by understanding how you naturally respond to high-pressure situations. This personalized assessment provides unique insights into your coping mechanisms, helping you transform challenges into stepping stones for elite performance. Find your personalized path to mental resilience.
The Mindset of Champions
Elite performers understand that mastering the mental game is crucial for sustained success. Their insights reveal the power of resilience, focus, and transforming challenges into growth.
"I think the biggest thing is mental toughness. It's about staying calm and doing your job."
— Tom Brady
"Turn your wounds into wisdom."
— Oprah Winfrey
"Stress primarily comes from not taking action over something that you can have some control over."
— Jeff Bezos
"Baseball is ninety percent mental and the other half is physical."
— Yogi Berra
"Everything negative – pressure, changes – is all an opportunity for me to rise."
— Kobe Bryant
Transforming Pressure into Performance
The Pressure Problem
High performers rigorously train their skills, but often struggle mentally under the immense pressure of high-pressure situations. Traditional approaches like "toughing it out" or generic mindset tips frequently fail when critical moments demand peak execution.
70% of high performers report mental blocks during high-pressure situations.
Where Struggle Becomes Strategy
Introducing evidence-based mental resets designed for high-stakes moments execution. Transform pressure into peak performance with practical tools that build resilience and clarity when it counts.
90% improvement in focus and composure reported by users.
Built for High-Stakes Moments
Struggleformance™ delivers fast, performance-ready mental resets and Struggle Style™ insights based on Dr. Ireland's STRUGGLEnLearn™ and PSY-O™ frameworks.
These tools help high performers improve timing, increase access, and reset under pressure during high-stakes moments. When stakes are highest, your mental performance determines the outcome.
3
Core Frameworks
Science-backed methodologies
100%
Performance-Ready
Instant application
Fast
Reset Time
Under-pressure tools
Get Your Free High Performer Reset Card
Instant access to the Real-time Mental Performance Reset Play used by high performers to perform under pressure. This proven tool helps you:
  • Interrupt pressure spirals before they derail performance
  • Regain focus in critical moments
  • Increase access to decision-making capacity
  • Activate timing instead of tension
Download your card and start using it immediately—in practice, preparation, or during high-pressure situations. Keep it in your bag, locker, or phone for instant access when you need it most.
Know Your Struggle Style™
Everyone reacts differently under pressure. Your Struggle Style™ helps you understand your default pattern and how to reset it. Recognizing your style is the first step to building a personalized mental performance strategy that works when it matters most.
Achiever
Pushes harder automatically
Increases intensity and effort when challenged, often without pause
Adapter
Shifts quickly under pressure
Changes approach rapidly to match evolving conditions
Navigator
Needs clarity before movement
Seeks understanding and direction before taking action
Innovator
Jumps to solutions and ideas
Generates creative responses and alternative strategies quickly
Contributor
Supports others first
Prioritizes team success and collective performance
Planner
Relies on structure and predictability
Performs best with clear systems and preparation
Coming Soon
Struggle Style™ Assessment
Identify your default pressure response and receive specific Mental Performance Reset Plays™ tailored to your style. This personalized assessment provides you with:
  • Your primary and secondary Struggle Styles
  • Custom reset strategies for your pattern
  • Situation-specific performance plays
  • Team dynamics insights
Join the early access list to be first in line when the assessment launches. You'll receive exclusive tools and pricing available only to early adopters.
Assess
Identify
Reset
Perform
Created by Dr. LaTasha Ireland
U.S. Air Force (Ret.)
Leadership under extreme pressure
Organizational Psychology
Human performance science
Performance Strategist
Applied mental tools
Dr. Ireland specializes in mental performance, pressure regulation, and STRUGGLE Intelligence™, bridging neuroscience, behavior patterns, and real-time strategy. Her work supports performers, coaches & leaders, teams, and organizational leaders across high-pressure environments.
With experience spanning military operations, elite performance contexts, and organizational psychology, Dr. Ireland has developed frameworks that translate complex neuroscience into actionable performance tools. Her methods are grounded in real-world testing and designed for rapid implementation under stress.
Dr. Ireland's approach emphasizes timing over tension, helping performers recognize their patterns and build personalized reset strategies that work when seconds matter. Her frameworks have been applied in elite performance sectors, high-stakes professions, and high-consequence decision-making environments.
Team Programs
Coaches & Program Leaders
Struggleformance™ can support your program through customized team solutions designed to build mental performance capacity across your entire roster. Whether you're working with emerging talents or seasoned professionals, these tools integrate seamlessly into your existing operational structure.
Team Reset Workshops
Interactive sessions teaching pressure management and reset techniques
Mental Performance Reset Playbooks
Customized guides for your team's specific needs and performance environment
Situational Cards for Leaders
Quick-reference tools for real-time mental performance support
Struggle Style™ Team Reports
Understand your team's collective pressure patterns and optimize decision-making
Crisis-to-Readiness Performance Routines
Protocols for recovering from setbacks and building resilience
PIOS™ Integrated Program Design
Comprehensive mental performance system integration for your program
Why Mental Performance Matters
90%
Performance Impact
Of overall performance attributed to mental factors in high-pressure situations
3-5
Critical Seconds
Average window for effective mental reset during high-pressure situations
85%
Leader Agreement
Of leaders identify mental performance as their team's biggest opportunity
"The difference between good and great isn't physical—it's mental. Struggleformance™ gives performers the tools to access their best in critical moments."
Dr. LaTasha Ireland
Ready to Reset?
Start with the free Performer Reset Card and experience the power of evidence-based mental performance tools. Join thousands of high performers and leaders who are transforming struggle into strategy.
STRUGGLEnLearn™
Framework for learning through struggle
Struggle Intelligence™
Understanding pressure patterns
Mental Performance Lab™
Research-backed tools and methods
© Struggleformance™ | All frameworks and methodologies developed by Dr. LaTasha Ireland